Malinovska comes from malina, the word for raspberry

Tetiana
Malinovska
Product
Designer

Helsinki, Finland Designing and building with AI Open to product roles

I design websites and apps from the first idea to a working result. How it is structured, how it looks, how it behaves. What interests me most is what happens when a person does something nobody planned.

Work
examples

The PDA Architecture home page on a laptop, standing on a stone surface in raking daylight.

Website concept redesign for a Paris architecture practice

ArchitectureB2B2026

I redesigned the site of a Paris architecture practice as one English page. It shows scale, proof and a real before and after within the first minute.

The Arivin home page on a laptop on a laboratory bench, with soft daylight behind.

Website redesign for a biotech company fighting antibiotic resistance

BiotechB2BClient project2026

I redesigned the whole site of a biotech company. Every word of its content stays, in a new order that follows the argument, with thirteen pages and a design system behind them.

The Studio Leaf home page on a laptop standing on a wooden stool in front of a terracotta wall and a plant.

E-commerce website for a plant shop, where plants are found by the light and space at home and not by Latin names

E-commerceB2CDesign system

I designed an online plant shop where plants are found by light, space and pets. Care facts sit beside the price, and delivery cost comes before the first form field.

Coming soon
AONG, Insights screen
AONG, Plan screen with the forecast for the month

AONG

In progress

Personal finance app that shows what is actually safe to spend

FintechB2C

Your balance is not what you can spend, because rent, bills and goals have already claimed part of it. The app shows the safe number first, without judging. Flows, rules and first screens are done.

Coming soon
Wishlist, list details screen
Wishlist, my wishlists screen

Wishlist

In progress

Gift planning app where the list owner never learns who reserved what

SocialB2C

The person who made the list must not see who reserved which gift. That one rule shapes the data, the permissions and every state a guest can be in. Owner and guest views are designed.

Coming soon
Little Wins, parent mode
Little Wins, child mode

Little Wins

In progress

Habit app for children, with a parent mode and a child mode

FamilyB2C

Helps children build habits without feeling bad about a missed day. A parent sets tasks and the reward; the child sees only today. Two interfaces on one set of data.

About

I'm Tanya.
I design digital products.

Tetiana MalinovskaProduct designer
Helsinki, Finland

Tetiana Malinovska

I started in advertising, where I learned what clients really want and how to say it clearly. Then I moved into graphic and web design, and since 2019 I have worked on my own with clients from many industries.

Over time the part I enjoyed most moved from the page to the product behind it. What is it for? Who opens it? What happens when someone does something I did not plan for? Now I design the whole thing: structure, flows, interfaces, design systems and prototypes you can click.

I work with AI every day. The PDA and ARIVIN sites here were made entirely with Claude Code, without Figma. I have my own way of working, with written rules for every project, so the sites look original and not like something generated. The decisions are mine; AI just makes trying them quick.

What I do

Where I
can help

Product thinking

Turning a rough idea into a product, from what it is for to what goes into the first version, who uses it and what happens when something goes wrong.

  • Scope and MVP
  • User flows
  • Who can do what
  • Edge cases

Interface design

Layouts, typography and components that stay consistent on every screen. Phone and desktop are designed together.

  • Web and mobile
  • Responsive
  • Interface text
  • Visual direction

Design systems

Colours, type, spacing and components written down as rules, so a developer or another designer can carry on without guessing.

  • Tokens
  • Components
  • Documentation
  • Visual QA

Prototypes with AI

Clickable and coded prototypes to test an idea before anyone commits to building it.

  • Figma
  • Claude Code
  • Codex
  • ChatGPT

Track record

What I have
already done

Eight years in web and graphic design

Since 2019 I have worked on my own with clients from many industries. Mostly websites, but also packaging labels for supplements and teas, flyers, banners and other printed material.

Advertising before design

I worked in advertising, selling and producing ads for magazines, print and radio, making radio spots and programmes, and working with clients every day. I also have a master’s degree in international economics.

Projects from the first idea to a live site

These days I take a project from the first idea to a working site by myself, and build it together with Claude Code.

How I work

Understand

Who it is for, what it has to do and what gets in the way. I study the market and the competitors, look at how people actually do the task, and say out loud which parts are still assumptions.

Break it down

Functions, roles, data and scenarios. I decide what goes into the first version and what can wait, and I would rather cut a feature than ship a half-finished one.

Structure

The structure of pages and screens, user flows, who can see and do what, states, and the edge cases nobody thinks about until one of them breaks something.

Design

Visual direction, grid, typography and components. Phone and desktop are designed together, not one stretched from the other.

Prototype

I build a working version with Claude Code, then rewrite the parts the first attempt got wrong. Getting there is quick now. Deciding what is wrong is still the job.

Hand over

These days I build most projects myself, from the first idea to the finished site. When a developer is involved, I write specs and check the build against the design, down to spacing, sizes and behaviour.

Working with AI

AI speeds up the work.
The decisions stay mine.

What I do with it

I plan the flows, the page architecture and the texts, design the layouts, states and the design system, and design the animation. Then Claude Code builds it from my direction.

My own way of working

Every project starts from a written set of rules for how things are named, spaced and animated, and what is never allowed. That is why my sites look like mine and not like generated ones.

Checks

Separate agents look at the work with fresh eyes. One is an art director who only critiques, and another is a QA pass that checks numbers and screenshots. A linter stops raw values from getting in. I still review every screen myself.

Motion and 3D

Animation with GSAP, smooth scrolling with Lenis, 3D with Three.js when a project calls for it, and design tokens kept as JSON.

Got an idea?
Let’s make
it real.

If you have a project in mind, or you are not sure how I can help, write me a few lines. I read every message and answer myself.

I use these details only to reply to you. You can read how they are handled on the privacy page.

Reach out

Helsinki, Finland

Authorized to work in Finland

Open to product roles

Privacy